Skip to main content

How WhatsApp Templates Work

Learn how to work with WhatsApp templates to streamline your recruitment processes

Updated over 2 weeks ago

Our WhatsApp automation templates streamline candidate communication using AI and conversational recruiting techniques. These pre-built templates help recruiters engage with candidates efficiently via WhatsApp, ensuring timely responses and personalised interactions. Continue to learn how to use them effectively for your business, as well as how to create WhatsApp templates in the WhatsApp manager.

WhatsApp Templates in HireData

Available WhatsApp Templates

  1. Availability Check (via Carerix) - This template is designed to verify a candidate's availability for job opportunities. It sends personalised messages to inquire about their current job search status, ensuring that candidate profiles remain up-to-date.

  2. Job Alert (via Carerix) - This automation notifies candidates about new job openings via WhatsApp. It leverages AI-driven conversational techniques to ensure timely communication and gather responses effectively.

  3. Job Alert (via OTYS) - Similar to the Carerix job alert template, this version is tailored for OTYS users. It informs candidates about new job opportunities while maintaining engagement through AI-powered messaging.

WhatsApp templates in HireData

How the Trigger Works

All of the WhatsApp templates use the same logic but can differentiate in the set trigger and the content of the conversation (e.g. the questions asked, the collected information, and the tone of voice). This article focuses on the Job Alert automation via Carerix.

In this automation, the trigger is based on a stage update within the Carerix system. Here's how it functions:

  1. Trigger Object – The automation listens for when a Match is either created or updated.

  2. Filter Condition – The automation only proceeds if the [Match: Stage] is set to "Placed on shortlist" ensuring that only shortlisted candidates receive the job alert message.

Trigger setup

Once triggered, the automation initiates a WhatsApp conversation, sending a personalised job alert to the candidates informing them about the new opportunity.

Configuring the [Start Conversation] Task

Once the trigger is set, the next step is to configure the task that defines how the WhatsApp message will be sent. Here's a breakdown of each configuration option:

  1. Phone Number Selection

    • Choose the phone number that will be used to send the WhatsApp messages. This is typically a verified business number associated with your WhatsApp Business that should already be verified and visible in the WhatsApp connection in HireData.

  2. Message Template

    • Select a pre-approved WhatsApp message template to ensure smooth and compliant communication. The template defines the structure of the first message, which can include placeholders for dynamic content (like candidate names, job titles, etc.).

      Message template selection

  3. Recipient Selection

    • Define who will receive the message. In this case, it's typically the candidate linked to the match that triggered the automation.

      Recipient selection

  4. Form Selection

    • The form holds all of the questions that the recipient will be asked. You can select a template form or create your own on the Forms page in HireData.

      Form selection

  5. Briefing

    • Provide a briefing outlining the objective of the WhatsApp conversation. This helps maintain consistency and clarity in communication. You can include any guidance that will help the AI to communicate effectively with the audience.

      Providing the goals of the conversation

  6. Knowledge

    • These are up to 16 fields you can add to provide additional context for the AI to use during conversations. Select items that it should be aware of to handle conversations effectively, such as the names of the participants, email addresses, etc.

These are some standard dynamic placeholders that will personalise the message:

  • Candidate Name → Automatically inserts the recipient's name.

  • Job Title → Populates the job vacancy title.

  • Recruiter Name → Personalises the message with the sender's name.

  • Company Name → References the hiring company or brand.

    Knowledge fields

Configuring the [Update Fields] Task

After the WhatsApp conversation collects information from the candidate, the automation can automatically update specific fields in the system. This ensures that the candidate's profile stays up-to-date without requiring manual data entry.

Here's how this process works:

  1. Creating a Task to Update Fields

    • A task is added to the automation that updates specific fields in the candidate's records. This happens after the WhatsApp conversation when the candidate provides new information, such as their availability date or additional notes.

      Update fields task set up

  2. Object Selection

    • The object being updated is the Candidate record. This ensures that all collected information is stored in the correct candidate profile.

  3. Identifier

    • To ensure the update is applied to the correct candidate, the system matches the Candidate: ID from the conversation with the Candidate: ID in the database. This unique identifier ensures that the data is updated only for the relevant candidate.

  4. Fields Updated

    • The automation updates one or more fields based on the responses received from the candidate. Common fields include:

      • Candidate: Available Date → Updates the candidate's availability for new job opportunities.

      • Candidate: Notes → Stores any additional information the candidate provided, such as preferences or special requests.

      • Other Fields → Additional fields can be added as needed, such as preferred job type, location preference, or salary expectations.

WhatsApp Templates in WhatsApp

Creating a WhatsApp Template

Go to your WhatsApp Template Manager by clicking [Manage Templates]:

Manage Templates redirect button

Click on [Create Template]:

Create a template button

Select the template type, e.g. by selecting [Marketing] and then [Custom]:

Selecting a template type

Set up your WhatsApp template in the editor:

Setting up the WhatsApp template in the editor

1. Name your WhatsApp template

Naming your template

Use a clear and consistent name for your template. For example, if you're creating the same template in multiple languages, use the exact same name, e.g. “availability” in this case, for all versions (before):

Naming consistency

Use the name as an identifier for your WhatsApp template (after):

Easily finding WhatsApp Templates with the same names

2. Add variables to your WhatsApp template

You can insert dynamic fields by clicking [+ Add variable] in the editor:

Adding variables in the WhatsApp template

For example, add a variable name, e.g. company:

Adding a variable name

Add a default value, e.g. Randstad:

Adding variable default value

Choose the variable type: Name vs. Number:

Selecting a variable type

An example of a numbered variable:

Adding a numbered variable

You can select between Name and Number as variable types. While numbered variables are allowed, we recommend using named variables for better clarity and reuse.

3. Add buttons to your WhatsApp template

Buttons help users interact with your message directly.

Add a button

Choose the button type, e.g. [Custom]:

Choosing a button type

Add your first button, e.g. Sim:

Adding a button

💡 Tip: For templates in multiple languages, make sure you’re using the same variable name/number for consistency.

Preview your button:

Button preview

Adding multiple button (optional):

Adding more buttons

Preview the WhatsApp template with its buttons:

WhatsApp template with buttons preview

4. Submit your WhatsApp template

Once everything is ready, click [Submit] to send the template for approval and wait for the template’s review:

Submitting a template for review

Template review status

Hooray! Your WhatsApp template is verified

Approved WhatsApp template

Syncing WhatsApp Templates with HireData

To make your newly created template available in HireData, click on [Sync Account] in the dropdown menu of your WhatsApp account in HireData:

Sync Account button

A sync will be scheduled after this notification:

Sync schedule notification

After a while, you’ll see the sync will start:

Sync progress notification

Click on the timeline icon to check the status of your sync:

Data Sync Timeline

You can now select your new WhatsApp template in the WhatsApp tasks you’ll configure in any automation:

WhatsApp Template available for selection in HireData

Editing a WhatsApp Template

Go to your WhatsApp Template Manager by clicking [Manage Templates]:

Manage Templates button in the drop-down menu

Click on one of your existing templates:

Templates list in WhatsApp Manager

Click on [Edit Template] to go to the editor:

Edit Template button in the WhatsApp Manager

Editing your WhatsApp template:

WhatsApp Template editor

Example: Adding a title to your WhatsApp template

Adding a title to your WhatsApp template

Example: Adding a button (call-to-action) to your WhatsApp template

Adding a button to your WhatsApp template

Submitting your updated WhatsApp template for review (usually almost instantly accepted, if you comply with the guidelines):

Submitting your updated WhatsApp template for review

Deleting a WhatsApp Template

Click on [Delete template] in the top right corner of the editor:

Deleting a WhatsApp template

Confirmation of deleting your WhatsApp template:

Confirmation of deleting your WhatsApp template

Did this answer your question?