Understanding how costs for WhatsApp messaging are structured is crucial for effectively managing your communication budget. Below, you'll find a clear breakdown of how costs work within your HireData setup.
Inbound Messages are Free
When a candidate initiates a conversation by sending a message to your WhatsApp number (for example, applying via WhatsApp), you have a 24-hour window to reply without incurring any additional fees from Meta.
Outbound Messages Require Templates
When starting a new conversation proactively (sending an outbound message), you must use an approved WhatsApp template. These templates typically come with costs, especially if they fall into the marketing category.
Template Costs Are Billed by Meta
WhatsApp template costs are directly billed by Meta (Facebook), based on the message type and the region where it is sent. These charges appear separately on your Meta invoice.
You can check Meta's detailed pricing here: WhatsApp Business Platform Pricing.
Credit Deduction Within HireData
In addition to Meta's fees, each task automated also consumes credits from your HireData plan. This is part of HireData’s monetization structure, meaning that when your sending a WhatsApp message or letting an agent run a conversation this will deduct both from your Meta budget and your HireData credits.
Automation-Friendly Structure
If the candidate has already contacted you, Meta doesn't charge for any automated responses within the subsequent 24-hour period. After this 24-hour window, you must use a paid WhatsApp template to continue the conversation.
Cost Visibility
You can monitor and track your WhatsApp-related expenses through Meta’s transaction interface for complete transparency.
In Summary:
Replies within 24 hours of inbound messages are free.
Proactive outbound messages require paid templates.
Charges include both Meta fees and HireData credit deductions.