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Modifiers change how a variable value appears when your content is sent. Add one with a pipe (|) after the field.

How modifiers work

A modifier goes after the field, separated by a pipe:
Add more pipes to apply modifiers in order, from left to right:
Some modifiers take extra values after a colon, separated by commas:
Arguments can be:
  • Text — wrap it in quotes: "EUR", "there"
  • Numbers — write them plainly: 20, 2
  • Another field — reference it by key: highlight: candidate.first_name
Many modifiers have shorter aliases. For example, upper works the same as uppercase, and gt the same as greater_than. Aliases are shown in brackets in the tables below.

Fallback

Text

Contact and locale

Numbers

Dates and times

Date formats use standard date tokens such as d (day), m (month), Y (year), H (hour), and i (minute). The units for start_of and end_of are year, quarter, month, week, day, hour, minute, and second.

Lists and structured data

These work on fields that contain a list of values.

Conditions and logic

Conditions return true or false. Pair them with boolean_label to show a friendly label, or combine them with and, or, and not. A condition combined with a label is a common pattern:

Related topics

Variables