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One email template can go out in several languages. Write it once in a default language, then add a translation for each other language you send in. HireData picks the right one per recipient.

Manage Languages

The language button at the end of the toolbar opens Localization. The Localization drawer showing Default language set to English, Auto Translate set to Disabled, and a Translations list holding Dutch and a New Translation button
  • Default language is the language the email is written in. It is what a recipient gets when nothing better is available.
  • Auto Translate decides what happens when a recipient’s language has no translation. See Which language a recipient gets.
  • Translations lists what you have written so far, with New Translation below it.

What the builder offers for translation

Open a translation and you get one box per piece of translatable content, labelled with the path to the block it belongs to, such as Template > Sections > Signature > Paragraph: Content. Above each box sits the original, so you can see what you are translating. The builder offers:
  • The Subject.
  • The template’s Name, which is internal.
  • Paragraph and heading text.
  • The words on a Button.
  • The paragraphs inside a Signature.
  • A Form block’s call to action and its three rating labels.
Four things never appear, so plan around them.
  • An Image and its alt text.
  • An HTML block. What you write in it goes out unchanged in every language.
  • A Socials row.
  • Anything inside a Two Columns block. A paragraph in a section is offered; the same paragraph moved into a column is not. If a passage has to be translated, keep it out of the columns.

Writing a translation

Click New Translation, pick the Language, and fill the boxes in. Create AI translation fills every box at once. It keeps your variable chips where they are and translates the words around them, so Hi {{recipient.first_name}}, comes back as Hoi {{recipient.first_name}}, rather than losing the name. Read what it wrote before you keep it, and edit any box you disagree with. A Dutch translation open in the drawer, with Rewrite translations with AI and a delete button at the top, rows for Subject and Name showing the English original above the Dutch translation, and Update and Cancel at the bottom The button at the foot of the drawer saves the translation on its own, without saving the rest of the template. It reads Create on a new translation and Update on one you reopened. Cancel closes the drawer without saving.

Which language a recipient gets

HireData looks for a translation in the recipient’s language.
  • It finds one. The recipient reads that translation.
  • It finds none and Auto Translate is Disabled. The recipient reads the default language. Nothing breaks, and nothing warns you.
  • It finds none and Auto Translate is Enabled. HireData writes the translation with AI at send time and keeps it, so the next recipient in that language gets the same wording.
Auto Translate is Disabled on a new template. Turn it on for an email that goes to an audience you do not control, such as a newsletter. Leave it off when the wording matters enough that you want to read it first. The preview has a language picker once a template has at least one translation, and it lists the default language alongside the translations. It is the fastest way to read a translation in place.

Changing or deleting a translation

Click a language in the Translations list to reopen it. The language cannot be changed, and the AI button now reads Rewrite translations with AI, which rewrites what is already there rather than filling in the gaps. The bin button beside it deletes the translation. HireData asks first. A confirmation reading Delete translation, This action cannot be undone, with Delete and Cancel buttons Deleting a translation does not touch the email. Recipients in that language fall back to the default language, or to a fresh AI translation if Auto Translate is on.
  • Testing covers the preview’s language picker and the test send.
  • Variables explains the chips that survive translation.
  • Template covers the settings that apply to the email in every language.
  • Two Columns is the block whose contents are not offered for translation.