Paragraph

A Paragraph block is body text. You edit it by clicking the words in the email and typing, the same way you would in a document. Add it from the Blocks menu of a section or a column. Both offer it first.

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How it renders

The paragraph becomes a block of text the full width of whatever holds it, wrapping at that width. Select words in the email and a small menu appears over them. It holds bold, underline, italic, strikethrough, a text colour, and a link. The three dots at the end hold subscript and superscript. A link you add from that menu can be a web address, an email address, or a phone number. HireData accepts http, https, mailto, and tel.

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Settings

• Font Family picks the typeface, with a weight selector beside it running from Ultra Light to Heavy. The brand’s own fonts sit at the top of the list, above the rest.
• Size is a slider and a box, 8 to 48 pixels. New paragraphs start at 16.
• Color sets the text colour and starts on the brand’s surface text colour.
• Alignment is left, centre, or right.
• Links holds two controls for the links in this paragraph only. Both offer Inherit, which hands the decision back to the template, and that is what a new paragraph uses.
  • Link color.
  • Underlined, Inherit, Yes, or No.
• Advanced holds three controls.
  • Letter Spacing, 0 to 10.
  • Line Height, 1 to 2.
  • Margin, the gap above and below the paragraph.

Type {{ anywhere in a paragraph to drop in a variable.

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Related

• Email builder overview covers the builder, the toolbar, the theme, and every block type.
• Heading is the same text controls at a heading level.
• Template sets the link colour a paragraph inherits.
• Variables covers the picker, the fallbacks, and what a missing value looks like.
• Button is the block to use when the link is the point.