Brands

This guide shows you how to add a brand to HireData. You’ll set up basic company information (name, slogan, values, and location) and add your branding (logo, banner, and colour palette). If you’d rather watch than read, there’s a video guide at the end.

​

Step 1: Open the Brands menu

Open the Settings page in HireData and then navigate to the Brands menu. If it’s your first time doing this, you won’t see any brands there because you haven’t created them yet. Continue reading to learn how to do it.

​

Step 2: Add your brand

To start, click the New Brand button: 2.1. Add the name of your brand 2.2. Include its location To do that, your company should have a Google Business profile because this is an integration with Google Maps. If your company’s data is not there, you won’t be able to add the location. If your business already has an account, you can continue typing the brand name in the search bar. You see one or a few results pop up, depending on whether your company has multiple addresses. In that case, add the main one, which is its headquarters. After that, you can add more locations if you want. 2.3. Confirm creating your brand Click the Create Brand button at the bottom of the page.

​

Step 3: Set up the brand profile

This section shows you how to set up your brand profile. It covers the general information to add, importing a logo and banner for emails, reviewing the location, and adding links to the social media accounts that appear in your communications.

​

3.1. General settings

3.1.1. Check the brand name and add a slogan 3.1.2. Add an avatar This is typically the brand’s logo. Click the Edit icon and add it from your device. 3.1.3. Add a banner Again, click the Edit icon positioned on the banner’s frame, and select the image from your device. In some cases, the automatic shape might differ from the shape of your image. To fix this, select Crop shape and then Custom to adjust it. Where to find the Custom crop button: Adjusted banner: Final banner and avatar: 3.1.4. Select a domain If you have already added your domain in HireData, you can select it so it’s connected to your brand. 3.1.5. Add your company’s website URL 3.1.6. Write the brand’s values and mission 3.1.7. Review the information and save

​

3.2. Email settings

In the email settings, you need to add a banner and logo that HireData uses in the campaigns you create. 3.2.1. Add email banner 3.2.2. Add email logo The logo image should be a PNG file with a transparent background. Pro tip: Use a darker version of your logo because most email backgrounds are white and your logo won’t be visible if it’s in light colours. For example, if you have a white and a black version of your logo, always use the black version for emails. 3.2.3. Review and save

​

3.3. Location

Make sure the location you’ve added is correct on the interactive map.

​

3.4. Socials

You can add as many of your company’s social media accounts as you want. Be careful not to overuse this feature, as you don’t want to overwhelm your campaign recipients.

​

Step 4: Create a colour palette

A colour palette lets you use your brand’s colours in the design of your campaigns. This keeps your campaigns consistent with your business branding. You can manually add them by typing the HEX colour codes or automatically extract the colours from one of the images you previously added, e.g. logo or banner. If you decide to use this handy feature, double-check if the extracted colours are the same as your branding. If there is a difference, you can adjust them and then save the palette by clicking Save palette.

​

Pro tip

Open one of the templates to see how the branding you created looks. Go to the Templates sub-menu and select any template: Select your brand to see it in action. You can also make it a default option for all of your campaigns:

---

​

Video guide