Inbound messages are free
When a candidate starts a conversation by messaging your WhatsApp number (for example, applying via WhatsApp), you have a 24-hour window to reply. Meta charges no additional fees for replies in this window.Outbound messages require templates
To start a new conversation yourself (an outbound message), you must use an approved WhatsApp template. These templates typically come with costs, especially if they fall into the marketing category.Meta bills template costs
Meta (Facebook) bills WhatsApp template costs directly, based on the message type and the region where it is sent. These charges appear separately on your Meta invoice. You can check Meta’s detailed pricing here: WhatsApp Business Platform Pricing.Credit deduction within HireData
In addition to Meta’s fees, each automated task also consumes credits from your HireData plan. This is part of HireData’s monetization structure. When you send a WhatsApp message or let an agent run a conversation, Meta charges your Meta budget and HireData deducts your HireData credits.Automation-friendly structure
If the candidate has already contacted you, Meta doesn’t charge for any automated responses within the subsequent 24-hour period. After this 24-hour window, you must use a paid WhatsApp template to continue the conversation.Cost visibility
You can monitor and track your WhatsApp-related expenses through Meta’s transaction interface for complete transparency. In summary:- Replies within 24 hours of inbound messages are free.
- Proactive outbound messages require paid templates.
- Charges include both Meta fees and HireData credit deductions.